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The Smartest Growth Move Mia Made-10X Results at a Fraction of the Cost with MarketEngine

Social impact organizations need to handle a lot of tasks at the same time. They have to arrange funds and train people with the required skills. While doing all of this, they have to reach the right people at the right time. For that, they need a good marketing strategy. 

Such organizations are always run on budget constraints. They have to take the path of fragmented marketing to save some money. The mix of freelancers and agencies may save some money, but with their fragmented approach, they cannot come up with a proper marketing plan needed for the organization’s growth. 

Meet Mia Davis, CEO and founder of Empower Developments, in Maryland. Her organization’s goal was to empower developers from diverse backgrounds with funding, mentorship, and education. But Mia’s vision to scale her company faced its own challenge—ineffective marketing.

Let us discover how she found an AI-generated unified marketing platform and found her path to success. 

Mia’s Vision for Expanding Empower Development’s Impact

Mia’s organization was mostly dependent on conferences to accumulate funds. Through conferences and events, they offered quality training across a wide range of business and domain-specific skills by reputed speakers and trainers to help the developers gain the know-how they lack.

Mia’s organization was mostly dependent on conferences to accumulate funds. Through conferences and events, they offered quality training across a wide range of business and domain-specific skills by reputed speakers and trainers to help the developers gain the know-how they lack.

Apart from that, they offered connections to real estate professionals, urban planners, architects, policymakers, real estate education professionals, and sustainability advocates so that minority developers could find mentors and advisers they needed to unblock them from challenges they struggled with without being part of a network.

Despite this early success, Mia realized that for her organization to scale and have a nationwide impact, she needed a robust marketing strategy. The organization had to reach more developers, funders, and community stakeholders to amplify its mission.

Despite this early success, Mia realized that for her organization to scale and have a nationwide impact, she needed a robust marketing strategy. The organization had to reach more developers, funders, and community stakeholders to amplify its mission.

When Marketing Costs Clash with Mission Goals

With her vision in mind, she started looking for freelancers who could help her with digital marketing solutions like SEO, content writing, email marketing, social media marketing, etc. She hired individuals separately for each task. She hired individuals for each task, but in a very short while, she realized it was not working. 

Each of these consultants worked in silos, lacking a unified approach, forcing Mia to act as the bridge between them. While doing so, she failed to do what she was most required to do – meet and engage new builders and investors.  

Mia approached a reputed and popular marketing agency and stated her requirements – marketing strategy, website management, and outreach through email and social campaigns. The proposal she received was staggering: $250,000 for the services annually. For a non-profit organization with a modest budget, this was an unaffordable cost. 

Mia approached a reputed and popular marketing agency and stated her requirements – marketing strategy, website management, and outreach through email and social campaigns. The proposal she received was staggering: $250,000 for the services annually. For a non-profit organization with a modest budget, this was an unaffordable cost. 

Mia was exhausted and stressed. She understood what she needed, but her budget prevented her from moving forward. Without a unified approach, she couldn’t reach the target audience.

10X Growth, 75% Savings: Mia’s Marketing Journey with MarketEngine

While searching for a good marketing agency, Mia received an invitation to the role of AI in a Digital Marketing webinar by MarketEngine. Naren Patil, founder and CEO of StartupWind and the creator of MarketEngine engaged the attendees in an extremely informative session. Mia trusted Naren’s expertise and scheduled a meeting with him. 

Naren had the right solution for Mia. He demonstrated how MarketEngine, a marketing-as-a-service platform, powered by generative AI, accelerates demand generation for startups and small businesses.

Naren had the right solution for Mia. He demonstrated how MarketEngine, a marketing-as-a-service platform, powered by generative AI, accelerates demand generation for startups and small businesses.

MarketEngine provides a comprehensive solution to their marketing needs. 

From expert marketing strategy to AI-powered content creation, for instance, SEO-optimized blogs, case studies, and press releases, enhanced by human storytellers, email and social media campaign execution to generating high-quality Marketing Qualified Leads – MarketEngine was bringing enterprise-class marketing to small businesses. 

Benefits of MarketEngine:

Even though Mia felt inspired, she had numerous concerns. However, emails back and forth between the MarketEngine experts and her reassured her of their expertise in working with more than 10,000 startups and small businesses in their legacy innovation platform.

Mia soon signed a contract with MarketEngine and is now on a journey to transform her marketing efforts. 

Mia Scaled Her Business—You Can Too!

Mia’s story is every small business owner’s story. Struggling to scale with lack of budget, marketing skills and expertise and moreover, time, keeps so many of them limited in their scope. 

Employing MarketEngine can be a game changer for startups and small businesses. With their 30-plus years of experience in marketing and skilled expertise of working 10k plus startups and small businesses, they come equipped with an efficient workflow and a comprehensive solution powered by generative AI, coupled with human experts to ensure the production of high-quality marketing content to generate strong qualified leads, ten times faster and at one-fourth of the cost of traditional marketing agencies. 

Elevate your marketing and lead generation game with MarketEngine – faster, cheaper, and better. 

Book your FREE consultation!

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