The urgent care market is growing rapidly, with a projected market size of $53.8 billion by 2025. In this competitive landscape, marketing isn’t optional — it’s essential for urgent care centers to thrive. Here’s why it matters:
“Within just a few weeks, MarketEngine started running marketing campaigns and generating traffic and results that were at least 3 times better than industry averages.”
If your patient numbers are flat or declining, it’s not because of your care — it’s your visibility. Here’s what’s getting in the way:
Massive budgets, in-house teams, and strong digital presence
Smaller clinics can’t afford $10K+/month agencies
Too busy serving patients & running their practice
Doctors are not digital marketers
Benefits | MarketEngine | Traditional Marketing Agency |
---|---|---|
Compelling content | Powerful, humanized content at lightening speed | Uninspiring content that takes forever to create |
Cost | 75% lower than agencies | High retainers |
Campaign Performance | 5x better open or click-through rates | Industry average or below |
Tools | AI-powered, fully automated | Manual, limited automation |
SEO | Built-in SEO | Often not included or extra added cost |
Results Timeline | 6-8 weeks for measurable ROI | 3-6 months minimum |
Custom-fit for Urgent Care | Industry Specific | Often general |
"Our experience with MarketEngine is refreshingly different from other marketing agencies. MarketEngine's messaging and go-to-market strategy was ready in a very short time. Engaging blogs, infographics, flyers and social media banners were ready within just a few weeks, and the email marketing campaigns generated traffic and results that were at least 3 times better than industry averages. The MarketEngine team has always been prompt in responding to our feedback.
I highly recommend MarketEngine to any urgent care center or medical clinic that wants to increase public awareness and patient traffic!"
MD and President,
Lockport Express Medical Group
Urgent care centers play a vital role in U.S. healthcare but often struggle with patient footfall due to limited marketing budgets and stiff competition from large healthcare systems.
Dr. Tom’s clinic saw a sharp decline post-pandemic. Despite investing over $20K in traditional digital marketing agencies, he got no real results.
Dr.Tom partnered with MarketEngine for urgent care marketing services and within weeks launched targeted SEO-driven campaigns with blogs, infographics, and social content, at less than $5K.
The Impact?
Now, Dr. Tom focuses on quality patient care while our digital marketing engine handles marketing for his urgent care.
For more details, read Dr. Tom’s story here.
Urgent care marketing is a targeted approach to drive more patient visits to your urgent care by combining clear, consistent messaging. It includes SEO and AIO (AI optimization), powerful, humanized blogs and social content, high-performing email and SMS campaigns.
Without a strong digital marketing system, your clinic won’t show up when patients search for care, costing you foot traffic and revenue.
SEO helps your urgent care clinic appear in local search results when patients look for immediate care online. It boosts visibility, drives foot traffic, and ensures you’re found before competitors, especially in urgent, location-based searches.
Small urgent care clinics with low domain authority often waste time and budget on ads without results. First, build demand and visibility through high-quality content. Content is the foundation of effective marketing, and to do it right, you need a digital marketing partner with proven expertise in urgent care.