The impact on practices like yours:
- Exorbitant ad spends with minimal patient growth make it hard to see results
- High agency costs and fragmented marketing leave practices paying more without visibility
- Lack of expertise, time, and resources makes consistent growth nearly impossible
Most small and mid-sized medical practices simply don’t have the time, money, or in-house expertise to build a strong SEO and content foundation. Doctors are focused on patient care, not keyword strategies or blog calendars. Marketing staff, if they exist, are often juggling multiple roles, reception, billing, and basic social media.
Hiring a full team, SEO strategist, content writer, designer, web developer, can easily cost more than $15,000 a month, something most practices can’t justify without clear returns.And outsourcing to fragmented agencies often adds another layer of frustration: high fees, generic content, and little accountability.
