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A Strategic Consulting Firm’s Success Story With MarketEngine

Small businesses and startups often have similar struggles when it comes to reaching their target audience and outwitting competitors in a rapidly-evolving market. The challenge to even start with a marketing plan and defining the go-to-market strategy is hard enough – let alone the process of execution. Besides limited resources and the lack of in-house marketing experts, SMBs also don’t have the expensive budgets to afford high-end marketing consultants and boutique agencies that often charge thousands of dollars each month.  

Mike Stevens, a Californian entrepreneur, strategy consultant, and the founder of a strategic marketing agency, faced similar struggles while trying to expand his consulting firm. 

Mike’s Story Of Growth & Subsequent Marketing Struggles

Mike Stevens, a former Accenture consultant, brings unique value to client projects: speed, confidentiality, and deep expertise. With a unique blend of strategic consulting and operational expertise, his company helps clients unlock growth opportunities significantly faster and at drastically lower costs than traditional consulting firms. Led by Mike, the team is dedicated to transforming mid-sized companies and innovative startups in the lifestyle, food, nutrition, personal care, and mobility sectors

With a unique blend of strategic consulting and operational expertise, his company helps clients unlock growth opportunities significantly faster and at drastically lower costs than traditional consulting firms. 

By focusing on actionable insights and tailored strategies, they empower businesses to navigate challenges, streamline operations, and revitalize their brands with three sessions – 3 days, 3 weeks, and 3 months. Whether it’s refining consumer targeting, accelerating product development, or crafting compelling brand narratives, Mike’s company partners closely with clients to foster agility and drive sustainable growth in an ever-evolving market landscape.

Most of his clients came directly from Mike’s extensive networking and through references, and while he had delivered 80+ successful projects in the last five years, he also knew there was tremendous untapped potential for growth and expansion. 

Most of his clients came directly from Brian’s extensive networking and through references, and while he had delivered 80+ successful projects in the last five years, he also knew there was tremendous untapped potential for growth and expansion. 

However, like many growing businesses, Mike encountered serious challenges while , including – 

  • Lack of Bandwidth for Marketing: Mike simply had no bandwidth to market CURVEJUMPER. He was the sole person responsible for various operational tasks, including payroll and accounting, which left little time for marketing efforts.
  • Need to professionalize in creating Go-to-Market Strategy: While he has strong expertise in building brands, he recognized that they require a more structured and professional approach to effectively reach the market and professionalize their go-to-market strategy. 
  • Absence of Fresh Content: Mike’s website had no fresh content, and there was a need for people to help create and distribute content quickly and effectively, especially with Mike’s busy schedule leaving no time for content creation. 
  • Budget Constraints: Mike did not have the big budgets to engage boutique marketing agencies and consultants that often charge in the five-figure range.

Mike needed a single solution that could help him with the complexities of marketing. His breakthrough came when he attended a Digital Marketing webinar by MarketEngine

Mike needed a single solution that could help him with the complexities of marketing. His breakthrough came when he attended a Digital Marketing webinar by MarketEngine

MarketEngine offers Marketing-as-a-Service, powered by Generative AI and human marketing experts, and Mike’s decision to collaborate marked the start of transformative growth. 

Marketengine’s Single Unified Marketing Platform For Mike’s Company

MarketEngine brings Marketing-as-a-Service (MaaS), powered by Generative AI and supported by a team of human marketing experts, including experienced strategists with decades of small business and startup expertise. 

For Mike, the approach was strategic with focus on driving demand & building a sales pipeline.

  • Customized Strategy: In just two sessions, the MarketEngine team identified the go-to-market strategy for Mike’s company. Experts planned targeted campaigns, which would reach the targeted audience to get traction. In a matter of weeks, Mike had a concrete and defined marketing plan with execution strategy. 
  • Rapid Content Creation: Leveraging Generative AI, human marketing experts from MarketEngine jumped into concrete creation, producing impactful long and short-form content that would resonate with the audience. From blogs and articles to infographics and social media posts, the MarketEngine team offered a variety of content aligned with the company’s messaging. Furthermore, the human experts ensured every piece of content was further humanized, enhanced to tell powerful & compelling stories
  • Campaign Execution & Tracking Success: MarketEngine team further executed the marketing campaigns across platforms. That included targeted social media and email marketing campaigns and tracking the outcomes in terms of engagement. In just one month, MarketEngine offered Marketing Qualified Leads (MQLs)  and Warm Leads building the sales pipeline. 
  • Results in weeks: The outcome was nothing short of transformative. Not only did Mike’s company reach their target audience, they also generated over 186 MQLs, which helped further strengthen the sales funnel. 

Unlike many small businesses and startups that wait for months to see results when working with marketing consultants and different agencies, Mike saw immediate results 10X faster with his company’s partnership with MarketEngine. More importantly, MarketEngine achieved the remarkable outcomes for his brand at 75% lower cost than conventional agencies. 

Mike saw immediate results 10X faster with his company’s partnership with MarketEngine. More importantly, MarketEngine achieved the remarkable outcomes for his brand at 75% lower cost than conventional agencies. 

Mike’s success with MarketEngine: Collaboration for the future 

The collaboration between Mike’s marketing agency and MarketEngine has not only addressed immediate marketing challenges for Mike and his team but has also laid a robust foundation for sustained growth. By harnessing the combined power of Generative AI and experienced marketing strategists, Mike Stevens has transformed his approach to marketing, achieving remarkable results in record time.

The clear, actionable marketing strategy and a streamlined content creation process coupled with campaign execution helped with the influx of Marketing Qualified Leads (MQLs) and warm leads. 

Mike now focuses on what he does best: Delivering exceptional consulting services & maximizing the reach of his marketing firm as a growth foundry for lifestyle brands.  

Mike’s company is experiencing a new wave of growth with MarketEngine, and the ongoing partnership with MarketEngine will further expand their sales pipeline to drive demand consistently. 

Ready to generate demand 10x faster and at 75% lower costs for your business?

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