How a Minimally Invasive Hand Therapy Device Broke Through Digital Obscurity and Reached Patients Nationwide with MarketEngine

Posted by Naren Patil on January 14, 2026 AI-powered Marketing for Small Businesses in Healthcare

How a Minimally Invasive Hand Therapy Device Broke Through Digital Obscurity and Reached Patients Nationwide with MarketEngine

With MarketEngine’s agentic AI SEO platform and Affordable SEO services, a U.S.-based hand-therapy device company increased its online visibility by over 10×, generated qualified patient and surgeon leads, and cut marketing costs by 75%.

“MarketEngine turns months of work into hours and days, delivering on-message, storytelling content that drives real results.”

Ido Sarig, Managing Director Alchemist Accelerator & Former CMO and Marketing Executive at Leading Global Tech Companies

The company

The company manufactures a minimally invasive, affordable medical device for treating Dupuytren’s disease, a condition that causes fingers to bend inward and limits hand function. The device helps patients regain finger mobility, avoid major surgery, and return to normal daily life.

Clinically, the device worked. Commercially, the company was almost invisible, despite investing in Affordable SEO services that lacked healthcare-specific execution.

The problem: A life-changing device no one could find

Despite having a strong medical solution, the company faced a familiar challenge in healthcare:

“If patients and surgeons can’t find you, your innovation doesn’t matter.”

Most patients suffering from finger contracture were still being pushed toward surgery or steroid injections, simply because they didn’t know an alternative existed, even as the brand experimented with Affordable SEO services that failed to build authority.

At the same time:

  • Surgeons and physiotherapists were slow to adopt the device
  • The brand had no digital authority
  • Their website wasn’t ranking for critical patient or clinical searches
  • Marketing spend was high, but results were weak

The company was spending money, but not building momentum, a common outcome when Affordable SEO services aren’t connected to a unified growth system.

Why traditional medical SEO was failing

Like many medical device brands, they had tried:

  • SEO agencies
  • Content writers
  • Paid campaigns

Often bundled as Affordable SEO services, but delivered in silos.

But the results were scattered:

  • Some traffic
  • Very few qualified leads
  • No consistent surgeon engagement
  • No patient education funnel

There was no unified system connecting:
Search → Education → Trust → Inquiry

They weren’t losing because the product was weak, they were losing because their digital presence didn’t reflect their medical value, even after investing in Affordable SEO services.

The turning point: Partnering with MarketEngine

That’s when they partnered with MarketEngine.

Instead of hiring another SEO agency offering generic Affordable SEO services, the company adopted MarketEngine’s agentic AI SEO platform, a system designed to run their entire growth engine:

  • Strategy
  • Content
  • SEO
  • Patient education
  • Surgeon engagement
  • Lead capture

All in one.

What MarketEngine did differently

1. Repositioned the company for both patients and surgeons

MarketEngine rebuilt messaging to clearly explain:

  • How the device works
  • Why it’s minimally invasive
  • Why it restores full-range motion
  • Why it’s comfortable for 24/7 use

This created trust on both sides, something most Affordable SEO services fail to achieve in regulated healthcare markets.

2. Built an authority engine with AI-powered SEO

MarketEngine created a high-volume, high-quality content system including:

  • SEO pages
  • Patient education blogs
  • Clinical explainers
  • Case stories
  • Thought-leadership articles

Everything was optimized for:

  • What patients search
  • What surgeons look for
  • How Google evaluates medical authority

All delivered through a scalable model of Affordable SEO services without sacrificing quality or compliance.

3. Connected inbound and outbound into one growth system

Instead of running isolated campaigns, MarketEngine deployed:

  • Email outreach
  • LinkedIn content
  • Educational sequences
  • Retargeting

All pointing back to search-driven patient and surgeon discovery, proving that Affordable SEO services work best when integrated, not isolated.

4. Replaced fragmented agencies with one execution engine

MarketEngine replaced:

  • Writers
  • SEO consultants
  • Designers
  • Campaign managers

With one agentic AI platform, delivering Affordable SEO services at scale while eliminating delays, handoffs, and inconsistencies.

The results (in 90 Days)

Search visibility exploded

  • Clicks: 148% growth
  • Impressions: 90% high
  • CTR: 2.1% → Grew by 28%
  • Average position: Increased by 30%

This meant:

More patients and surgeons were actually finding the device through Affordable SEO services that compounded over time.

Real demand followed with outbound campaign

  • 100 plus leads generated 

Not just traffic, actual people asking about the device.

Costs dropped by 75%

By replacing multiple agencies with one AI-driven system, the company:

  • Reduced spend
  • Increased output
  • Gained full visibility across all channels

All while relying on a sustainable model of Affordable SEO services.

What changed for the business

Before MarketEngine:

  • Low awareness
  • Slow surgeon adoption
  • Inconsistent leads
  • High marketing waste

After MarketEngine:

  • Continuous patient education
  • Growing surgeon interest
  • Predictable inbound demand
  • Lower cost per lead
  • A scalable marketing foundation

The company now:

  • Reaches patients nationwide
  • Supports surgeon recommendations
  • Builds long-term trust in its category
  • And stays focused on its real mission: improving quality of life for people with Dupuytren’s disease

Traditional agencies rely on separate teams for strategy, writing, SEO, design, and campaign execution, which creates delays, inconsistent messaging, and high costs.

In this case study, MarketEngine replaced that fragmented model with a single agentic AI platform that handled everything from SEO strategy to content to campaign execution. This allowed the hand-therapy device company to move faster, publish more authoritative content, and reach both patients and surgeons without juggling multiple vendors or waiting weeks for deliverables.

The result was measurable growth in search visibility and qualified leads within 90 days.

Yes, and this case study proves it. Before using MarketEngine, the company relied on a mix of agencies, writers, and marketing tools. After switching to MarketEngine’s unified platform, they were able to:

  • Replace external SEO vendors
  • Eliminate content production bottlenecks
  • Run inbound and outbound campaigns from one system

      • This consolidation not only reduced cost by approximately 75%, but also eliminated delays and inconsistencies that were holding back growth.

This company saw meaningful traction within 90 days:

  • Clicks more than doubled
  • Impressions nearly doubled
  • Rankings improved
  • 86 patient leads and 25 qualified MQLs were generated

These were not vanity metrics, they were real patient and surgeon inquiries for a regulated medical device.

No. In fact, this model is especially valuable for small and mid-sized medical device companies. The company in this case study used MarketEngine to compete against much larger brands, without hiring a large internal marketing team or paying multiple agency retainers. Because MarketEngine scales with content and demand, the business was able to grow visibility and leads without increasing headcount or overhead.

MarketEngine lowers cost by replacing fragmented vendors and manual workflows with one integrated, AI-driven execution engine, not by cutting corners. In this case, the company was able to:

  • Increase output
  • Improve SEO performance
  • Generate qualified healthcare leads
  • And reduce spend by 75%

All while delivering medically appropriate, patient-safe, and professionally written content aligned to the needs of both patients and clinicians.

Medical devices don’t fail because they don’t work. They fail because the right people never hear about them.

MarketEngine turned this company from: “A great product nobody knew”  into “A trusted solution patients and surgeons actively discover.”

Key Takeaway message:

Drive measurable visibility and traffic for your medical device with AI SEO services. 

Naren Patil

Naren Patil

Naren Patil is the founder of StartupWind and brings over 25 years of experience as Chief Marketing & Strategy Officer and Entrepreneur. Prior to StartupWind, Naren was Head of Product strategy at TriNet (NYSE: TNET) leading product strategy for a $2 billion portfolio of cloud based HR applications. At Saba, Naren was General Manager for Saba Learning & Social Learning products supporting and growing over $100 million annual business.

Naren has been a speaker at TiECon Silicon Valley, TiE Pune, CLO World and featured in magazines such as Forbes and TechStory. He has worked in executive roles for large public companies (BEA, Saba, SumTotal, Sun & TriNet) as well as startups (NGDATA, Optimyz).Naren has an MBA from Northwestern Kellogg.

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